NASCAR has just announced that Kelly Clarkson has agreed on a deal for the 2007 season. This makes it the largest deal that NASCAR has ever had with an artist. The first time we’ll see Clarkson is February 18th as she headlines the Nextel Tribute to America which will air live on FOX. A 30-second “NASCAR. How bad have you got it?” television commercial will be filmed during this tribute and will air throughout the 2007 NASCAR season. A new song from Clarkson’s upcoming third album (due out mid-year) will also be featured in this commercial.
What did Clarkson have to say about the opportunity? “Anyone who knows me knows I’m a race fan and love NASCAR. It’s been cool doing things with NASCAR in the past and I’m honored to have the opportunity to play such a huge role for the sport in 2007. I look forward to hanging out with the fans, drivers and the entire NASCAR community.”
In addition to the 30-second spot, Clarkson will also take on the role of spokesperson and ambassador for the fourth annual NASCAR Day on May 18th. The entire press release is available on the NASCAR site.